“CREATIVE WITHOUT STRATEGY IS CALLED ‘ART’…

CREATIVE WITH STRATEGY IS CALLED ‘ADVERTISING’.”

—  Jef I. Richards

MARKETING  SERVICES

  • Integrated Marketing Plans
  • Content Development
  • Positioning Statements and Key Messaging
  • Print & Website Copywriting
  • Mobile Strategies
  • Guerilla Marketing Tactics
  • Policy Analysis & Review

 

MARKETING IS A BIG WORD.

Ok, it’s only 9 letters, but the implications of the word are huge. Marketing is your creative identity and communications strategy streamed to the public consciousness. The language of a brochure, your slogan or business card, the copy on your website or the keywords in a search engine marketing campaign, choosing the right or wrong words can make the difference between a sale or an empty register.

CONTENT STRATEGY

Constantly talking and creating content isn’t exactly communicating. It takes strategy to determine the right things to say, when to say them and how. After an examination of your existing cross-platform content, we can determine which elements of a content strategy to implement. The content strategy outlines the types of content we create, how we manage that content and finally, how we market that content.

WHAT WE SHOULD DO

A content development strategy is a key component to all of our marketing campaigns. It covers image and graphic design, copywriting (or editing as required), and consulting as required to prioritize creative content projects with current and future business goals.
Grammar, spelling and overall effectiveness as a communications tool is a key factor in a company’s messaging strategy.
Plan for the strategic positioning of the content we create, whether it’s on YouTube, Twitter, Facebook (or all three).We make sure that each channel is optimized to receive and syndicate content, and determine the best ways to leverage these channels for the most views from people interested in your products. Additionally, we compartmentalize content for certain users, depending on where they are in the buying cycle.
Content has to go somewhere, whether it’s on the website or in a social media channel. We determine where it goes to get the most benefits.