“CREATIVE WITHOUT STRATEGY IS CALLED ‘ART’…
CREATIVE WITH STRATEGY IS CALLED ‘ADVERTISING’.”
— Jef I. Richards
- Integrated Marketing Plans
- Content Development
- Positioning Statements and Key Messaging
- Print & Website Copywriting
- Mobile Strategies
- Guerilla Marketing Tactics
- Policy Analysis & Review
MARKETING IS A BIG WORD.
Ok, it’s only 9 letters, but the implications of the word are huge. Marketing is your creative identity and communications strategy streamed to the public consciousness. The language of a brochure, your slogan or business card, the copy on your website or the keywords in a search engine marketing campaign, choosing the right or wrong words can make the difference between a sale or an empty register.
Constantly talking and creating content isn’t exactly communicating. It takes strategy to determine the right things to say, when to say them and how. After an examination of your existing cross-platform content, we can determine which elements of a content strategy to implement. The content strategy outlines the types of content we create, how we manage that content and finally, how we market that content.