Location: Found online at www.pethub.com
Function: Scan QR Code to find out info on a missing pet
Scan Speed / Quality: 10/10
Positioning of Code: 10/10 (when found on pet)
Effective use of a QR Code: 10/10
Design / look of Code: 0/5
Delivered to mobile content? +5
Scan incentive? +5
Clear purpose? +5
OVERALL RATING: 45/50
Observations:
I saw an ad for Pet Hub online and was pulled in by the fact that they use QR Codes to locate missing pets. For the price of a QR coded collar or tag and an annual subscription fee, owners have reassurance in knowing that if their pet is found by a smart-phone user, they will be able to scan the code and find out information on the missing animal (if not…I guess it’s back to traditional methods!).
Qualities:
I thought that this was an ingenious use of a QR Code. It scans quickly and leads to pertinent info about the missing animal such as contact details, medical conditions and insurance policies. The tags and collars come in an array of colours for even the most discerning of animals.
Downfalls:
There isn’t much Pet Hub branding associated with these tags and collars other than in the website name. This isn’t always a bad thing, but Pet Hub could make their name/logo more prevalent within the code for a bit of name recognition.
Improvement Suggestions:
Other than improving the code design, this QR Code is a winner – unless it’s around the neck of an extremely unfriendly beast!
