Choosing a designer based on price…
“not all services are exactly the same”
Shopping Around?
Many people do what we all know as “shopping around”. While this can be a very wise thing to do when shopping for specific products, it’s not always true when searching out a service for your business. You may find the exact same toaster from store A, but for $10 less at store B – that IS a good score. When it comes to service however, this can be a different story altogether.
So what ARE you paying for?
You could pay a student $20 an hour to throw a few graphics onto a page for you, no problem. Deep within the classifieds of Craigslist you might find companies who’ll do your logo for $50. Maybe you’ll find a starving artist at a local coffee shop who’ll do it for a one week supply of low-foam lattes. But are you really getting what you need? Was there any thought given to who your target market is? Has anyone thought about the true message you want to deliver, how and where to place that message, how you want to appeal to the public and most of all – how to get that money rolling in for you?
Successful business owners and entrepreneurs appreciate the value of developing professional relationships with companies that stay with them while working towards long term goals and avoid the quick fixes and cheap solutions that actually cost more in the long term.
At Fusion we do more than just paint pretty pictures – we breathe life in to your projects, we plan on how to successfully set them loose in the world in order to catch positive, accurate public attention. Creative direction and branding is more than graphic design, it’s a long term investment in your business and how you want to be perceived by your customers. This is what we were trained to do, and this is what we love.
Don’t want all that fancy stuff?
We hear you. You know your business better than anyone. You know what your clients appreciate, and what brings in sales. We agree with you, we believe that the perfect idea to brand your company lives within you. The goal at Fusion is to work with your ideas and concepts and develop them into an exciting and visually stunning identity that you and your company can use for all types of print and web projects
The student or Mr.Craigslist Latte you’re considering to create your design may be a talented artist, but is their knowledge base up to date with current trends and practices? Is he or she providing you with all of the proper formats for large scale and web usages as well a sustainability? Will other designers be able to use what he/she has created for you when you go to print ads or magazine articles? Where will he or she be in a year or two from now? Moved off somewhere? Working a full time job? Still available? Don’t allow yourself to find out the hard way – lets get it done right the first time!
Just remember the toaster…
You got that exact same toaster for a lot less money and that is a good decision. When hiring a designer – are you getting the exact same caliber of service by paying less? Placing your creative direction in the hands of Fusion Creative is a long term investment in your company’s visual identity that will create buzz and business for years to come. Investing in your own success… always a wise decision.
